Crafting Your Brand: Tips To Build Your Brand Identity (Part 1)

It's Tuesday Tech Tips, and as promised from our recent blog about "How to Start When You Can Do It All: Pinpointing Passions, Identifying Audience, Carving a Niche." 

The question is:

✅ Have you found the answers to how to pinpoint your true purpose as a business owner, especially if you're a multi-talented coach juggling numerous areas of expertise?
✅ Should you mix everything up?
✅ Juggle all your talents?
✅ Or is it wiser to focus on the one thing that feels like your true calling?

If you've found the answer, great! This week, we'll talk about how to start creating your brand. We'll delve into the essential aspects of building your brand identity and offer valuable tips to help you establish a memorable and meaningful presence in your industry. Plus get the inside scoop on Canva’s latest updates for 2024. Don't miss out!

Crafting a strong brand identity is crucial for standing out and making an impact. Your brand is more than just a logo or a product – it's the essence of who you are as a company and what you stand for.

Let's start with "What is Brand Identity?"

Brand identity is all about how people see and understand a person, thing, or company. It's like the image or impression a business wants to give off. 

Sometimes, though, what a business wants to show and what people actually see can be a bit different. This depends on how good a job the business does at creating and keeping its brand identity.

Think of brand identity design as the stuff that makes a brand recognizable. This includes things like logos, the way words look (like fonts), colors, how things are wrapped or packaged, and the messages they send. The main goal is to have a set of visual and written stuff that matches and supports what the brand is all about. When a brand has a strong identity, it can get new customers and make existing ones feel good about sticking around.

That's why it's super important for a brand's identity to stay the same. Since these things represent what a brand stands for, they need to look and feel the same no matter where they show up. Consistency is key!

How To Build Your Brand Identity

1. Understand Your Company (Tell Me About The Company)

Let's take a moment to understand the essence of your company or organization. What sets you apart from your competitors? Define your unique selling propositions (USPs) and core values that differentiate you in the market. Whether it's your commitment to sustainability, innovative solutions, or exceptional customer service, articulate what makes your brand special and worth engaging with. Additionally, don't forget to brainstorm and incorporate a memorable slogan that encapsulates your brand's essence.

2. Set Goals and Objectives

What do you hope to achieve through your branding efforts? Clarify your goals and objectives to provide a clear direction for your brand identity project. Whether it's increasing brand awareness, fostering customer loyalty, or expanding your market reach, establishing concrete objectives will guide your branding strategy and ensure alignment with your overarching business goals.

3. Design Requirements (Describe What You Want Designed)

Detail your requirements and expectations for the design aspect of your brand identity. Specify any essential elements such as logo designs, color schemes, typography, and imagery. While providing specific guidelines is essential, also encourage creativity and innovation from your designers. Include relevant images, sketches, or documents to convey your vision effectively and facilitate the design process. You are welcome to utilize LogoAI as a tool for creating your logo and drawing inspiration from its features.

For colors, it's essential to understand their meanings as they play a significant role in branding. Here is an overview of the meaning of basic colors. While these color meanings provide a great starting point for considering your brand, it's crucial to think about how you'll use them. Overusing one color can alter its intended meaning.

For typography, selecting the right fonts is crucial for maintaining harmony with your logo and colors. Fonts hold significant power in branding. Recognizable fonts can stand out even when taken out of context. It's essential to choose a primary typeface that leads your brand design effectively, complementing your logo and color palette. Opt for simplicity in your font choices.

Consider these tips when selecting brand fonts:

• Avoid overly intricate fonts that hinder readability.
• Establish font guidelines for headlines and body text.
• Limit the use of font families to no more than two in a single document. If it feels excessive, it likely is.
• Experiment with contrasting fonts, such as pairing a serif with a sans-serif.
• Provide guidance on font size and line length within your brand guide.
   

For instance, consider the following font pairings that complement each other well:

By adhering to these considerations, you can ensure that your typography enhances your brand identity effectively.

Your brand is what other people say about you when you’re not in the room, but effective branding means there are no “other people.” 

- Jeff Bezos.

Jeff Bezos emphasizes the significance of a brand's image. He asserts that effective branding hinges on building trust among consumers and aligning their perception of the brand with how the brand perceives itself.

Exciting News: Introducing a whole new Canva

Here's what we love most about it:

Customize Your Workspace:

Tailor your workspace to suit your needs perfectly. Whether it's starring your most crucial designs, folders, or templates for quick access, or setting up your space just the way you like it, Canva lets you take control.

Supercharge Collaboration:

Say goodbye to scattered feedback and missed updates! With streamlined commenting, you can expand or hide comments to stay focused, while filtering and sorting through them for efficient collaboration. Plus, receive instant notifications on project updates and designs, all conveniently located on your sidebar.

WHAT ELSE? More exciting updates for you, check below:

✅Scale end-to-end marketing campaigns with Ad Tech integrations
✅Be pitch-perfect with Recordings
✅Introducing Text to Graphic
✅Introducing personalized tone of voice
✅Upgrading Canva Video with the power of AI

TAKE NOTE!

Virtual assistants can be invaluable in leveraging Canva for Work's latest updates:

• They can research and integrate Ad Tech tools to scale marketing campaigns efficiently.
• With Canva's Recordings feature, they can produce polished audio content for presentations and pitches.
• Utilizing Text to Graphic, they can transform text into engaging visuals for effective communication.
• Virtual assistants can help establish and maintain a personalized tone of voice for brand consistency.
• They can explore Canva's AI-powered video features to create engaging video content optimized for various platforms.
  
  

We're thrilled, and we hope you are too because big things are coming your way! This is just the beginning, with more excitement lined up next week. Get ready as we dive into the 2nd part of our blog series, and guess what's on the agenda? We're unveiling strategies to help you shine brighter than ever amidst your competitors. Stay tuned!

Ready to take the next step in crafting your brand identity? At SVS, our team boasts a wealth of talented Visual Artists & Graphic Designers capable of transforming your vision into reality. 

Allow us to assist you in achieving your goals! Let's start the conversation. Schedule a call now! Let's bring your brand to life together!